Is There an Easy Way to Get the Total Number of Accounts a User Currently Has
1. Number of Twitter users
There are currently 217 million monetizable daily active users on Twitter (Twitter, 2022).
Twitter's numbers have been on a gradual rise ever since its launch back in 2006, apart from a few drops from 2015. This trend would continue until the platform hit its peak in Q1 2018 when it clocked in 336 million monthly active users.
Source: Statista
The platform hit a downward trend, and by the end of 2018, the numbers fell to 321 million monthly active users. Twitter reported that the decline in the number of monthly active users was mainly related to its crackdown on spam and bot accounts.
What followed was a slight recovery to 330 million monthly active users in Q1 2019, after which Twitter changed its reporting method to 'Monetizable Daily Active Users'. The numbers thereafter would be reported as 145 million in "mDAUs" in Q3 2019.
The latest figures indicate that the average monetizable DAU reached 217 million, up 13% year-over-year.
2. USA leads with the highest number of Twitter users in the world
As of January 2022, the USA was the country with the highest number of Twitter users for the previous year with 38 million mDAUs (Twitter, 2022).
The US also has the most Twitter users in the world, with an audience reach of 77.75 million.
As of Q4 2021, Twitter reported that the average US mDAU was 38 million, compared to 37 million in Q4 2020.
3. Twitter demographics: Age
Most of Twitter's audience is 25 to 34 years old (38.5%.)
While TikTok and Snapchat have snapped up the younger generation, Twitter also has its target crowd that it appeals to. According to the latest statistics from Statista, it is pretty clear that Twitter appeals to a more mature audience than Snapchat or Instagram.
4. Daily Tweet statistics
On average, 500 million tweets are shared every day. This can be further broken down to 6,000 tweets per second, 350,000 tweets per minute, and around 200 billion tweets every year.
The first tweet was sent on March 21, 2006, by Jack Dorsey, the creator of Twitter. It wasn't until May 2009 that Twitter will have seen 1 billion tweets being shared. Today, it only takes at most two days to get a billion tweets shared on the platform.
According to Twitter, the daily limit per user is 2,400 tweets.
5. Twitter business statistics
The following are important Twitter statistics for marketers:
82% of B2B content marketers use Twitter for organic content marketing. Twitter is ranked equally as Facebook for this particular statistic.
93% of people that follow small and medium-sized businesses on Twitter plan to buy from them, according to a joint study conducted by Twitter and Research Now. Consequently, 69% of Twitter users claim have bought from SMBs whose content they saw on the platform.
6. Ad engagement on Twitter
Although we've seen a 12% ad engagement decrease on Twitter in 2021, the year saw a 13% mDAU increase compared to 2020
With the cost per engagement (CPE) having increased 39% year-over-year, Twitter continues to grow as the marketing hub for business owners. However, the company hints to marketers that different content types perform and would cost differently when used to advertise.
For instance, according to a report by Twitter, video ads save more than 50% on cost-per-engagement.
7. The most popular content on Twitter with the highest engagement
Twitter supports various forms of media, including images, text, GIFs, and video. By looking at video marketing statistics, it would be safe to claim that videos will soon take over online content marketing.
Ad engagements shift toward lower funnel ad formats and 15-second video views.
According to Twitter, tweets with videos are 6x more likely to be Retweeted than Tweets with photos and 3x more than Tweets with GIFs.
8. Most popular emojis on Twitter
As we await official communication on the most used emojis in 2021, the most tweeted emoji of 2020 on Twitter was 😂 (laughing/ face with tears of joy emoji), closely followed by 😠(crying emoji).
According to emojitracker, the laughing/ face with tears of joy emoji is the most popular emoji on the platform, having been used over 3.2 billion times (Emojitracker, 2021)
With much of the world staying home more due to the Coronavirus pandemic, #StayHome was the 3rd biggest hashtag of the year. It's no surprise that the 🛋 (house) emoji usage went up 40%.
Tweets about cooking nearly tripled in 2020 and within the first weeks of the pandemic restrictions, there were on average half a million daily tweets about cooking and baking.
Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.
Photo Credit: Unsplash
Source: https://www.omnicoreagency.com/twitter-statistics/
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